A distinctive characteristic of Kundenmonitor is the cross-industry benchmarking

As performance comparisons from the customer perspective are becoming increasingly function-related and less industry-related, the borders traditionally drawn between product and industries are dissolving more and more.

It seems obvious, that quality ratings and quality demands of customers are not only based on experiences with one company and its competitors within the respective industry. Perceptions about services in other industries are taken into account as well. Thus, customers not only compare, for example, the telephone contact with their bank to the telephone contact with their second bank, but also to their online sellers, their insurances or the telephone directory assistance of the railway.

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