Kundenmonitor®

Analysed Industries

Since the survey was established in 1992, Kundenmonitor has been analysing market-relevant companies out of more than 100 industries in the fields of retail, finance, infrastructure and telecommunication, travel, automotive and transportation, internet providers, and logistics. We will gladly discuss proposals for a new or re-integration of an industry with you!

Monitored companies

In the surveys Kundenmonitor® Deutschland, Kundenmonitor® Österreich and Kundenmonitor® Schweiz, the respondent is asked a contact question at the beginning of the industry interview. For example in the opticians’ sector, the question is: “Have you bought something at an optician’s at least once within the last 12 months?” “At which optician do you mainly buy?” All following industry-related questions refer concretely to the company which the respondent named as his mainly used company.

Therefore due to the population representative approach, the amount of customer ratings of a company in Kundenmonitor depends on the market penetration of the company and the sample size. Thus, according to their market share, the key figures of the most market-relevant companies of the respective industry are analysed.

In the chargeable industry reports, all companies which have attained at least 30 customer ratings (unweighted) are shown. If there are at least 100 customer ratings of a company, a special count can be offered within the industry report. Irrespective of this, all conducted interviews – regardless of the size of the provider – are taken into account for the industry results.

Industries analysed in 2018

GermanyAustria*Switzerland*
Airlines DE  
Banks and Savings and Loans DE  
Car Rentals DE  
Drug and Variety Stores DE  
Fast Food Restaurants DE  
Frozen Food Suppliers DE  
Garden Stores DE  
Grocery Delivery Services DE  
Hearing Aid Shops DE  
Home Improvement and DIY Stores DE AT CH
Internet Service Providers DE  
Municipal/District Administration DE  
Opticians DE AT CH
Perfumeries DE  
Pet Supplies DE  
Photo Services DE  
Power Supply Companies DE  
Public and Private Health Insurance Companies DE  
Shoe Shops DE  
Social Networks DE  
Supermarkets and Grocery Stores DE  
Travel/Tour Operators DE  
Vehicle Inspection Authorities DE  
Video and Movie Portals DE  

*Austria: Publication expected November 2018
*Switzerland: Publication expected October 2018