Monitored Companies

In the surveys Kundenmonitor® Deutschland, Kundenmonitor® Österreich and Kundenmonitor® Schweiz, the respondent is asked a contact question at the beginning of the industry interview. For example in the opticians’ sector, the question is: “Have you bought something at an optician’s at least once within the last 12 months?” “At which optician do you mainly buy?” All following industry-related questions refer concretely to the company which the respondent named as his mainly used company.

Therefore due to the population representative approach, the amount of customer ratings of a company in Kundenmonitor depends on the market penetration of the company and the sample size. Thus, according to their market share, the key figures of the most market-relevant companies of the respective industry are analysed.

In the chargeable industry reports, all companies which have attained at least 30 customer ratings (unweighted) are shown. If there are at least 100 customer ratings of a company, a special count can be offered within the industry report. Irrespective of this, all conducted interviews – regardless of the size of the provider – are taken into account for the industry results.